VNC Artha is the next step in the journey of Vyshnavie Natya Centre and by far the most important.
In one word, Artha is all about “democratising” the learning of performing arts yet “retaining” the charm of our glorious tradition.
In simple terms, Artha aims to be a one stop shop for all things “Classical Indian Arts”. Apart from institutionalizing arts learning, Artha would also like to include the larger arts ecosystem on its platform.
As with changing times, culture too needs to adapt to the new order and Artha is a step towards that direction where high quality arts content across various genres and forms will be available at scale by using technology.
We hope that this project opens up new vistas for classical arts and gets increased traction with audiences not only in India but across the globe.
We are starting off with a module on Bharatanatyam and Mridangam and would gradually expand to include other art forms as well.