VNC Artha
- VNC Artha is the next step in the journey of Vyshnavie Natya Centre and by far the most important.
- In one word, Artha is all about “democratising” the learning of performing arts yet “retaining” the charm of our glorious tradition.
- In simple terms, Artha aims to be a one stop shop for all things “Classical Indian Arts”. Apart from institutionalizing arts learning, Artha would also like to include the larger arts ecosystem on its platform.
- As with changing times, culture too needs to adapt to the new order and Artha is a step towards that direction where high quality arts content across various genres and forms will be available at scale by using technology.
- We hope that this project opens up new vistas for classical arts and gets increased traction with audiences not only in India but across the globe.
- We are starting off with a module on Bharatanatyam and Mridangam and would gradually expand to include other art forms as well.